Air Berlin: topbonus frequent flyer programme comes out on top in worldwide comparison
topbonus, Air Berlin’s frequent flyer programme, is among the world’s leading loyalty marketing schemes. That was the conclusion reached by the renowned US consulting organisation, IdeaWorks Company.
The research assessed reward seat availability which, according to IdeaWorks, is a key measurement for customer satisfaction when it comes to frequent flyer programmes. With a reward flight availability of 98.6 per cent, Air Berlin is the European leader and second in global rankings. Air Berlin’s fellow contenders included 21 of the world's major airlines, such as Lufthansa, British Airways, Air France/KLM and United Airlines.
Johannes Ganser, Director Customer Loyalty & Cooperations Air Berlin, commented on this rating: "The result shows that topbonus guarantees a high level of customer satisfaction. This encompasses not only outstanding reward flight availability, but also great flexibility and the opportunity of obtaining a reward flight for just 3,000 miles. In addition, miles can be redeemed on all routes worldwide, both for Business Class and Economy Class flights, without passengers having to pay a single euro in taxes and charges – so these really are free flights."