Germanwings is new brand for Lufthansa point-to-point services
Lufthansa is transferring its point-to-point services that are not operated through the Frankfurt and Munich hubs to a unified business model under the Germanwings brand.
Up to now, both Lufthansa and Germanwings have offered point-to-point flights on domestic German and European routes. From 2013, however, these services will be repositioned as a quality product - reasonably priced but not cheap - in the low-cost segment in an upgraded ‘new’ Germanwings.
Lufthansa German Airlines will then focus on its hub and long-haul carrier business model. In addition to its long-haul services from Frankfurt, Munich and Düsseldorf, Lufthansa German Airlines will continue to operate all its German domestic and European routes to and from Frankfurt and Munich.
Lufthansa Group Chairman and CEO Christoph Franz commented: “With this strategic move we are establishing an important precondition for restoring our European flight operations to profitability. With an enhanced brand identity and a corresponding product, Germanwings will combine all our point-to-point operations outside our hubs in a separate company. However, in order to achieve sustained success, it is important that we together with the unions and employee representatives can maintain the cost-effectiveness of Germanwings operations.”
Germanwings’ extended flight schedule and its new brand identity will be fine-tuned over the coming weeks and will be presented in December 2012.
The management of Germanwings GmbH will remain unchanged. The three board members Thomas Winkelmann (spokesman), Dr. Axel Schmidt and Oliver Wagner will jointly oversee the important merger and realignment phase at Germanwings.
As many as 30 aircraft that currently serve Lufthansa’s point-to-point routes will be transferred to Germanwings from January 2013. Lufthansa’s regional subsidiary Eurowings, which provides point-to-point services exclusively for Lufthansa, will continue to operate as an independent subsidiary on regional routes. However, in future it will operate on behalf of Germanwings.
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