Lufthansa presents Premium Economy Class
Lufthansa’s new Premium Economy Class is being presented to industry experts on the opening day of ITB 2014 in Berlin. The new travel class will be available from November 2014, initially on the Boeing 747-8.
The new product will enable Lufthansa to meet the requirements of many business and private passengers who travel with other airlines in a similar travel class or who fly Economy Class due to travel specifications.
“The seats offer up to 50 per cent more room than Economy Class and will position us in a premium segment within the international competitive environment,” said Jens Bischof, CCO & Member of the Lufthansa German Airlines Board in charge of Sales, Product and Marketing, during a press conference at the Lufthansa stand in hall 25.
Following the introduction of its new full-flat Business Class, Lufthansa created a much wider gap between Economy and Business Class. As a result, there is now room for its new Premium Economy Class. The move means that Lufthansa is introducing a completely new travel class for the first time in 35 years.
The new seats were designed in partnership with the company müller/romca Industrial Design in Kiel and produced by the seat manufacturer ZIM Flugsitz near Lake Constance. Depending on the aircraft type, they are up to 3 centimetres wider and provide greater privacy as well as approximately 10 centimetres more room at the side thanks to each seat having its own wide armrest and a centre console between the seats.
The back rest can be reclined further and the seat pitch is a significantly more spacious 38 inches, or 97 centimetres. As a result, passengers have around one-and-a-half times as much room as Economy Class.
With a baggage allowance of two items weighing up to 23 kilogrammes each, passengers can take twice as much free luggage with them compared with Economy Class. For an extra EUR 25, passengers can also enjoy the comfort of the Lufthansa Business Lounges before their departure.
Passengers can navigate the extensive in-flight entertainment programme using their own touchscreen monitor on the seat in front of them. This can also be done using a remote control, which serves as a controller for video games as well. The screens are 11 to 12 inches (28 to 30 centimetres), which makes them at least 2 inches bigger than the screens in Economy Class, depending on the aircraft type. A wide selection of magazines and newspapers completes the range of entertainment on offer.
Lufthansa Premium Economy Class is located within the cabin as a clearly identifiable separate compartment between Business and Economy Class. It contains between 21 and 52 seats, depending on the aircraft type. Installation of the new travel class, which is to be carried out on a gradual basis, sub-fleet by sub-fleet, will start this autumn and finish in summer 2015. The first sub-fleet to be fitted with the new seats will be the Boeing 747-8.
Ticket prices in the new Premium Economy Class will be closer to Economy Class than Business Class – a return flight across the North Atlantic or to Asia will cost an additional EUR 600 on average.