2007-06-17 - SAS nordic concentrationSAS concentrates on nordic business
Verkauf von Airline-Anteilen geplant<br /> To strengthen the SAS Group's position as Northern Europe's leading airline the Board of Directors of SAS has decided to give the company a new direction.
SAS is to concentrate on its core business - flying to, from and within Northern Europe, the home market of our most important customer groups and where SAS' market position is also the strongest. Certain units that do not belong to the core business - such as Spanair - will be sold. Results are to be created for future capital expenditure and development.
"The airline market is changing rapidly. We want to be in the forefront in terms of giving customers the best service and the most attractive fares," says SAS CEO Mats Jansson. To ensure our development and cover our future investment needs we must from now until 2011 increase our pre-tax profit to approximately SEK 4 billion per year while simultaneously lowering our costs by SEK 2.8 billion. For example, we will be scaling back the central administration and moving the headquarters from Frösundavik as soon as this is practicable.
Through the new direction SAS will create over a four-year period Airline operations will be operated by Scandinavian Airlines Danmark, Norge, Sverige and International, Blue 1, Widerøe, airBaltic and Estonian Air. Holdings in other airlines, Spanair, bmi, and Air Greenland, will be sold. The future structure and roles of other operations, such as SAS Ground Services (SGS), SAS Technical Services (STS) and Spririt, will be evaluated. The purpose is to determine which parts of its operations SAS should continue to operate on its own and which parts should be operated by other players. This evaluation is taking place during this autumn in consultation with affected employees and other stakeholders.