Airbus proposes Phoenix cabin concept to Asian market
A new cabin concept called Phoenix, featuring a colour-scheme and layout designed to appeal to Asian tastes, is being offered to Airbus Corporate Jet customers in the region.
The main cabin features seating for six people around a large circular-table - the focus of family life in many Asian cultures - which facilitates work-related discussions and dining.
Playing games of skill and chance is also a passion in many Asian cultures – witness the popularity of Mah Jong in China - so Airbus has designed the circular table to fold into a rectangular shape when needed, which better suited to this activity.
The Phoenix cabin concept can also offer an area for Karaoke, another activity typical of business entertainment and relaxation in much of Asia.
Airbus has a strong and growing presence in the Asia-Pacific corporate jet market, where it has won more than 25 sales to date, most of them in China.
Most corporate jet customers and operators prefer to remain undisclosed, but those which can be named include Deer Jet of Beijing, BAA Jet Management of Hong Kong, China Sonangol, the Royal Thai Airforce, Skytraders of Australia and the UB Group of India.